Campbell commended for listening to customers, not activists
The Salt Institute says the sinking sales Campbell experienced after it reduced salt in its soups should serve as a cautionary tale of what can happen when food companies listen to agenda-driven activist groups instead of customers and science. Incoming Campbell CEO Denise Morrison told investment analysts this week that she is backing away from the company’s much-publicized salt reduction efforts and will increase salt in all of its Select Harvest soups to give them the flavor customers demand.