Sea salt rises on a wave of premium tasting
FoodNavigator reports a new Mintel Global New Product Database survey showing that more food products are using sea salt. "(T)here were 1,573 product launches across Europe in 2007, 1,971 in 2008, and an impressive 2,621 last year. There have already been 171 launches in 2010."
FoodNavigator quotes a spokeswoman from Tyrrell’s Hand Crafted Potato Chips in Herefordshire in the UK: "There is a perception of sea salt being a premium product" based on taste preference. It quotes FSA and salt reductionist advocacy groups demeaning the trend and pointing out that salt is salt.
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