There is a full blown crisis brewing at The Carron Fish Bar, a fish and chip shop in Stonehaven, a small town on Scotland's northeast coast. Originally known as the Haven Chip Bar, the infamous Fried Mars Bar was said to have been invented there in 1995. As one of the world’s preeminent sources of fat, sugar and calories, The Carron's Fried Mars Bar quickly became a worldwide epicurean phenomenon and spawned a range of wannabes including deep fried Snickers, Bounty and Moro bars. No stranger to controversy, the Fried Mars Bar even had its detractors . Nevertheless, it kept sliding forward, amply lubricated by its own drippings.
Now, however, the Fried Mars Bar faces one of the greatest challenges of its life. The international food giant, Mars, has sent a formal letter to The Carron Fish Bar demanding that a disclaimer be made for the product because it is not in line with their healthy lifestyles marketing code – a code responsible for other products such as Bounty, Snickers, Revels, M&Ms, Maltesers and Twix in addition to their astronomically successful (or successfully astronomical) line of Mars, Milky Way, Magic Stars, Galaxy and the lesser known, Planets.
At this stage, it is not known what will happen if The Carron refuses to display the demanded disclaimer. The restaurant has not responded as yet. It may very well be that they will no longer be able to call their specialty a Fried Mars Bar, however, in keeping with the enormously successful Mars astronomical theme, they may choose to call it a UFO or Unidentified Frying Object!