Will recession spur "round can" salt sales?
The headline in yesterday's USA Today declared: "Food doesn't have to take up a huge chunk of your budget." Reporter Jayne O'Donnell reports that the Food Marketing Institute will release a report Sunday showing that more consumers are eating at home: 85% eat a home cooked meal three or more times a week, up from 75% in 2006 (personally, I find that astoundingly low, but, then, my wife's an excellent cook and backyard barbeque season is upon us so maybe my home-cooked lifestyle is abnormal).
Since the end of WWII, there has been a notable trend for Americans to eat more foods prepared outside the home, both in restaurants and packaged, processed foods, perhaps heated at home, but not "home cooked." Depending on FMI's definition, perhaps the country's current economic travails will blunt or reverse a parallel trend: a gradual erosion of round can sales of table salt: a reliable indicator of the amount of "home cooking" being done.
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