Yesterday's mail brought an imaginative marketing packet from the Ritz-Carlton Amelia Island (near Jacksonville, FL) keyed to the theme "Salt." The packet extolled the excellence of the featured restaurant, "Salt," complete with a sampling of the restaurant's red salt from Hawaii, gray salt from France, pink "Himalayan" salt and black salt, again from Hawaii. Completing the packet was a copy of Mark Kurlansky's best-seller Salt: A World History, and a chef's apron emblazoned "Salt." I'll wear it with pride for all my backyard BBQ entertaining.
Kudos to Ritz marketers.
Everyone's talking about jobs. But while flipping burgers may be better than sitting at home collecting unemployment benefits, the foundation for renewed economic growth in the United States isn't creating more government jobs, it's revitalizing manufacturing.
The National Association of Manufacturers recently released a must-read primer on the role of manufacturing,Manufacturing Resurgence A Must for U.S. Prosperity by Joel Popkin and Kathryn Kobe. The report documents that "manufacturing contributes more to U.S. productivity than an other major sector."
Add comment