Four federal agencies known as the Interagency Working Group (IWG) have delivered a plan to drastically censor food advertisers with products deemed to be “too high” in sodium, sugar, or fat that cater to any viewing audience between the ages of two and 11. These advertisers would lose key slots during some of America’s most popular shows, like American Idol, America’s Got Talent, and Glee—simply because the nanny state is “uncomfortable” with what they are selling. The regulators plan to get away with this by disguising their rules as “voluntary guidelines.” In reality, the guidelines are anything but optional, according to food manufacturers affected by them.