Salt myopia
This week, Local Authorities Coordinators of Regulatory Services (LACORS), a UK government body set up to provide advice and guidance to support local regulatory services, issued a report accusing British food manufacturers of "hoodwinking" consumers by manipulating serving sizes to minimize the amount of salt.
Are you kidding? Apparently LACORS feels the food industry is as obsessed with salt as it obviously is. Salt as the only nutrient of interest? What about the food industry's desire to showcase "good" nutrients? If a single chicken nugget is a smallish "serving" then the amount of protein is proportionately small. If serving sizes are wrong, don't blame salt; get regulators and FSA together and agree on proper standards. Don't obsess on salt.
Myopia reigns at LACORS.
LACORS ignored its basic mission: to promote sound health. It has embraced the Food Standards Agency's politically-correct salt-bashing campaign, ignoring entirely that campaign's flawed assumptions and utter lack of a health outcome metric. "Success" is salt reduction, argues FSA, simply assuming a health benefit. Studies in the US and Finland have put the lie to this easy assumption.
Contrast that to the Food Dudes program whose goal it is to increase fruit and vegetable consumption in the UK. They may have a miniscule budget and certainly lack the glitz and horsepower of the FSA, but Food Dudes understands the science: increasing intakes of fruit and vegetables will not only reduce cardiovascular diseases, but a great many other chronic diseases as well. It is a pity that they don't have the spotlight
LACORS is right on one point: the consumer IS being hoodwinked. But FSA and LACORS are doing the hoodwinking, not the food industry.
