Measured by the number of media calls, requests for Salt Institute presentations and webinars and trade press articles, the "salt shortage" stories of last winter were just a warm-up for what we can expect in the coming months. Latest evidence: a story in the Elyria, OH Chronicle-Telegram by reporter Brad Dicken which extracted the pearl of our interview when he told readers:
Although increased fuel and transportation costs are contributing factors to the rise in prices - asphalt also shot up in price this year - last year's hard winter led to the nation using more salt than normal and leading to an increased demand this year, said Richard Hanneman, president of the Salt Institute.
What a market! Last year's 20.3 million tons of road salt was the second-highest ever. But the year before, 2006, we sold only 12.1 million tons, lowest since 1998. And the year earlier, 2005, set the all-time record of 20.5 million tons. Not too many industries are asked to boost sales by two-thirds in a year as the salt industry did from 2006 to 2007. And, from publicly announced bid amounts we've seen so far this year, agencies want even more.
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