Media picking up theme of higher road salt prices
Measured by the number of media calls, requests for Salt Institute presentations and webinars and trade press articles, the "salt shortage" stories of last winter were just a warm-up for what we can expect in the coming months. Latest evidence: a story in the Elyria, OH Chronicle-Telegram by reporter Brad Dicken which extracted the pearl of our interview when he told readers:
Although increased fuel and transportation costs are contributing factors to the rise in prices - asphalt also shot up in price this year - last year's hard winter led to the nation using more salt than normal and leading to an increased demand this year, said Richard Hanneman, president of the Salt Institute.
What a market! Last year's 20.3 million tons of road salt was the second-highest ever. But the year before, 2006, we sold only 12.1 million tons, lowest since 1998. And the year earlier, 2005, set the all-time record of 20.5 million tons. Not too many industries are asked to boost sales by two-thirds in a year as the salt industry did from 2006 to 2007. And, from publicly announced bid amounts we've seen so far this year, agencies want even more.
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