Yesterday's mail brought an imaginative marketing packet from the Ritz-Carlton Amelia Island (near Jacksonville, FL) keyed to the theme "Salt." The packet extolled the excellence of the featured restaurant, "Salt," complete with a sampling of the restaurant's red salt from Hawaii, gray salt from France, pink "Himalayan" salt and black salt, again from Hawaii. Completing the packet was a copy of Mark Kurlansky's best-seller Salt: A World History, and a chef's apron emblazoned "Salt." I'll wear it with pride for all my backyard BBQ entertaining.
Kudos to Ritz marketers.
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