The original anti-skid technology
There’s an easy, inexpensive way to save hundreds of lives and prevent thousands of injuries every year while protecting the environment.
A study conducted by Marquette University found that, when winter storms turn roads to ice, de-icing them with salt reduces accidents by 88% and injuries by 85%.
Road salt also saves money. When snow and ice make roads impassable, it can cost state economies as much as $700 million a day — losses salt can mitigate.
All told, deicing with road salt pays for itself in just 25 minutes. If only every investment were as sure a thing.
Road salt, Safety and Economics Fact Sheet
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Road Salt Saves Lives (PDF)
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