Consumers confused about health claims
For salt, the health claim that I think most justified is "eat salt or die" or something along that line but less dramatic. Salt is a necessary nutrient. All but one of the studies of health outcomes of salt intake -- studies that relate health outcomes like heart attacks or deaths to the amount of salt people eat -- have confirmed that low-salt diets either don't deliver any health benefits or are actually more risky. See http://www.saltinstitute.org/28.html.
Unsurprisingly, the public is confused about health claims on food labels. Unfortunately, this will likely lead consumers to devalue nutrition/health advice on food labels much as they currently dismiss the 42 nutrition/health messages in the Dietary Guidelines.